President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Relationship Building Skills

In the workplace, relationship building skills particularly are crucial for getting along with colleagues, building a strong team and creating a good sense between you and your colleagues. Many companies go about this process the wrong way. Some employers find out too late that the company's culture and team dynamics do not support a healthy relationship. Such companies may end up losing valuable staff members who then move on to greener pastures. Other times, companies make the mistake of hiring the wrong people who don't fit well with the rest of the team.

The good news is that there are many effective ways of developing effective relationship building skills in employees. A good sales training program will help identify the right skills to learn and practice. This then becomes the basis for creating lasting, beneficial relationships that lead to professional growth.

Good relationship building skills start long before you ever step into the workplace. You should spend time with people. This means spending time with colleagues, visiting, talking to friends or family members. While this sounds easy, it is far from it because human beings are social creatures. Our behaviours, reactions and interactions in the world affect our relationships.

The challenge is therefore to learn how to engage with other people to improve your relationships with them and boost your careers. You can also use relationship-building skills in the workplace by creating your own workplace friendships. You don't have to sell anything to make a friend. All you have to do is talk to people, be friendly and take time to listen. Once you have developed good soft skills, you can use them to create rewarding workplace friendships.

There are many different soft skills you can develop through the intentional practice. The most important thing to remember is to develop just one at a time. When you try to train yourself to do too many things at once, you set yourself up for failure. You are much better off learning one skill at a time then trying to master all of them. However, if you try to master too many different soft skills at once you will end up being overwhelmed and will not be effective in your career.

One of the best ways to develop your relationship building skills is to immerse yourself in a new situation or activity. For example, if you work with clients on a regular basis you may want to give them a gift certificate so that they can buy something for themselves. However, do not give this gift certificate to everyone that comes through the door. Give it to those who have shown an interest or have done something that has been beneficial to your company.

Another great way to effectively build your relationship-building skills is to find opportunities to use your new skills for the benefit of others. For example, if you have developed some new skills as a counselor you may want to volunteer at a children's hospital. On the other hand, if you have developed new skills as a writer you might volunteer at a writers' center or take time to work with individuals who are trying to publish their first book. These projects will greatly positively impact the lives of others and will help you learn more about your life and your career goals.

Finally, it is imperative that you understand and follow any specific career development or sales training program that you participate in. If you do not fully utilize your skills and talents, you will waste your time and energy. If you do not participate in a specific career development or sales training program, you may be wasting valuable time that you could be using to further your career and education. Therefore, make sure that you completely understand the direction in which you wish to move in and follow every step accordingly. By doing so, you will be much more successful overall in your career, whether you are interested in continuing your education or pursuing a specific career path.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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